Why Do You Need a Video on Your Site? The Potential of Video Marketing

If you happen to own a website, it is just a must that you make it not just informative, but at the same time entertaining. Of course, you have all the means to come up with creative designs, but even with quirky site layouts and add-ons, your pages may still look somewhat boring. Given this predicament, what else can you do to keep your site alive and engaging?

In case you haven't noticed yet, a simple video can actually change the way your website works. It can take your business to a whole new level, and it will only be a matter of time before you see conversions coming in.

There are many benefits a video can provide to your website, and it not just makes your business popular across the web; you also get to boost your PR with less effort and money spent.

The Video Says It All

Are you having trouble conveying your message to your target audiences? Do you find your content too tad boring? If so, then it's time to hit the camera and talk right in front of your visitors and educate them about your business. A video clip helps make your sales pitch more believable, as your viewers are able to see the person behind the write-ups. By seeing you, and hearing what you are saying, more people would be more enticed to do business with you because they think that you are someone they can trust.

Get Them Excited

Aside from using it to introduce your business, a video can likewise serve as your medium to take your offers to greater heights. In this case, you don't have to face the audience, but rather provide them with eye candy that they will enjoy watching. These may come in the form of flashy presentations, animation, or music clips, which viewers will get hooked at. You can even make a series of videos that you can post on a scheduled basis, so that your visitors will find more reason to come back to your site.

Drive Incoming Traffic

Videos, just like other forms of content, can be used for site optimization purposes. Yes, by using the right keywords for descriptions and meta-tags, your video can boost incoming traffic through hits and organic visits. They are also indexed by Google, thus you can design them in such a way that they can be properly recognized and positioned in favorable page rankings. You can likewise embed your videos on other sites, such as social media platforms.

Launching a video on your site may require investment, but as compared to other forms of marketing, the costs are not as expensive as expected. If you happen to have an eye for filmmaking, then you may start taking clips on your own then add the necessary music and design later. The bottom line is, through a video, you are able to reach out to your audiences faster and better and convert them from viewers into customers within a very short period of time.

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The Importance of Positivity in Viral Videos

Viral videos are everywhere, even on the news. They cover a wide variety of content, but they are usually emotionally charged. Studies have shown that viral content is actually somewhat predictable in nature because it is not, to the surprise of many, entirely random or accidental. Viral videos can be engineered, especially by skilled video production companies.

So how do we begin to create a viral video? It's best to start with a positive overall emotional content. Virality is largely based on emotional action responses, which cause us to feel strongly that we should share content. Happiness, awe, shock, anxiety, and anger provide us with some of the strongest desires to act, which translates to online sharing and redistribution.

What We Share Reflects on Us

The videos we share tend to reflect something about ourselves, and on a subconscious level, everyone understands that. By sharing positive, heartwarming videos, we present ourselves to others as upbeat, happy, caring people who want others to feel good about themselves or the world. Positive videos are statistically a larger portion of the viral market, especially if you include videos about babies and animals.

Negative videos cause us to feel poorly about ourselves and reflect poorly on us when we share them, which is why negative videos have a more difficult time going viral than positive ones. The only "negative" videos that do manage to go viral produce a strong "action" response: usually anger, shock or anxiety. We feel a strong urge to have others help us or support us in these scenarios, which causes sharing.

The Importance of Product Perception

Since strong emotional response is the best way to get your video shared, you have two options as a company: you can go positive or negative. Going positive for your viral video will do several things for you, including engineering a positive association with your company or product. A more negative campaign, however, can turn on you, thanks to involuntary association: human psychology generally reassigns negative attributes to their source instead of to their target. Instead of accidentally creating negative sentiments for your company with a derogatory viral video, play it safe and have your viral video be one with a positive message.

How to Use This Information

You can use this knowledge to have powerful viral videos created for your product. When creating video content for social media distribution, keep the overall emotional sentiment of the content in mind. Your videos will have a significantly better distribution rate if they are positive and upbeat. This can be difficult to do with many products or services, so you should consider consulting with a professional video production company to create the best possible emotional content for your video. Even simple changes can help to create a more positive atmosphere for your video, and a talented video production company will have the aptitude to properly craft your video to embrace every possible opportunity.

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Choosing The Best Marketing Strategy By Employing Video Marketing

Video marketing is a strategy that is helping many businesses reach out to their target clients very easily. It is not a very new concept, since it has been around for a long time, but it is adapting new ways of reaching out to potential clients. The world is growing at a fast speed especially when it comes to technology.

Simply put, video marketing is a way of reaching out to many possible clients since it is currently the most viable way of communication. The restrictions of the number of people who can access videos are no longer limited to television. Many appliances, gadgets and technology platforms help to expose videos to clients such as iPods, tablets, phones, computers and others. This makes a well-done video go viral in a short time, hence reaching billions of people with little or no effort from the marketer.

Reasons why video marketing go viral

People are adapting to watching videos as opposed to reading. If a product needs an explanation on how to use, people will like to see it on a video as opposed to reading about it. Therefore, products that are marketed using videos attract a bigger audience and the response is positive.

When a product is marketed with the use of a professionally done video, it rises to a higher rank. This is because the audience will judge the quality of the video and relate it to the product. If the video is good, it spreads around fast and he more views it gets, the credibility increases hence branding the product.

There is no limit to where the video can be viewed. Digital sharing has become a fad in the current world and the world of video marketing is on an escalating growth path. This makes videos go viral especially when they are shared through the social networking platforms. Once the marketer is able to make a connection via social networks, there is no limit to how far the videos can spread.

Effective viral effects of video marketing

The effects of viral video marketing can be felt all around the marketing industry since video marketing is quickly taking over the industry. Just think about the recent 'Kony' example. Over the past few years, video industry has grown exponentially. There is a rise of many types and qualities of videos that did not exist before. The art of making videos is becoming interesting by the day. You can now watch videos in HD or 3D and you can compress big videos to fit in a small space medium.

Due to the growth of video marketing, there are platforms that have come up to aid in the spreading of such videos. Such websites as YouTube and other social networking sites have become vigilant in helping videos go viral. The Internet has become the epitome of marketing where every marketer is fighting to have a share. Videos have evolved and included many views to them so that they can spread as much awareness to them as possible. They are now more interesting that before, more educative, captivating and they have improved in quality as well.

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Web Video: Your Businesses Potential for Growth

In case you aren't convinced that web video marketing hasn't made itself relevant in recent years, statistics on YouTube state that this site receives about three billion plus daily video views, more than forty-eight hours of video content uploaded each minute for a total of eight year's worth of videos being added each day, and it comes only second to its owner company, Google, as the most prominent search engine in the world. Now, YouTube and various other video hosting sites are now having their content indexed by Google. The top results on any given web search are now going to be those with relevant video content as opposed to text based results now as a result of the index. So, unless a company wants to be buried in a slew of search results, they are going to have to offer up some web video content.

Another great advantage of YouTube is in the capacity of the viewers to able to like, comment on, and to even share their favorite content, giving the site an interactive capability that is advantageous both to the viewer and the content's uploaded. Once it is on YouTube, it can then be shared and distributed through countless other social media outlets such as Facebook, Twitter and LinkedIn. It is this sharing ability that can spread and lead to a viral video status that is achieved, and thus millions of views and reaching vast audiences through popularity.If a business can achieve viral status as a part of their marketing campaign this can mean limitless exposure and development for their company, which can be similarly beneficial for small, local businesses as it can be for a large corporation. Potential clients both far and wide are given entirely new means of locating and learning about an organization and its products and services through the use of web videos. Web video marketing opens doors that would otherwise be impossible to achieve for some businesses, given the push in today's business world to achieve an international statues. The added bonus? This all can be achieved at a small cost.

If you are looking to gain a drastic edge over your competition, developing a video that can help give the viewer a better sense of the company and what it has to offer. This can be achieved through a number of ways. One way some videos achieve this is to create a human connection with the viewer by introducing members of the organization to them as to put of face to the name and also developing a bond with the client. How-to videos demonstrate products as means to promote services and build confidence. Any sort of video can be used to draw in viewers to promote traffic, boost sales and help produce a long lasting client relationship. With the explosion of web videos for entertainment purposes, the effectiveness of video as a marketing tool cannot be denied.Companies that fail to hop on the web video boat will be sorely disappointed when they see all the limitless opportunities they failed to miss out on.

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How You Can Start Making Money Online Using Nothing But YouTube

In a time when many people are at a point in their life where they are looking for real ways to bring in some more money there is no greater opportunity then now to use one of the most popular sites on the internet to cash in and start earning some real money. The site that I'm referring to is the very popular and highly visited YouTube.

I know when you think of YouTube you think of watching videos or maybe even uploading some of your own but did you know that they're are people making some serious money online using nothing but this site? If you didn't know let me be the one to inform you that what you just read is absolutely true. So now you're probably thinking, how?

To be honest with you there are many ways that you can make money from YouTube and in this article I am going to share with you one of the most popular ways to do so. All you will need for this method is a free movie editing software such as Windows Movie Maker, a product to promote and a little bit of drive.

Follow these steps and you will be well on your way to making some money online using nothing but YouTube.

Find a product to become an affiliate of. One of the best places to find one is ClickBank. They have thousands of products to choose from. Just pick one that interest you and that you feel comfortable promoting. Once you have your product to promote you will need to shorten your affiliate link to make it look more appealing to potential buyers. You can do this by going to tinyurl.com or bit.ly. It would really be beneficial to buy a cheap domain name and forward it to your affiliate page. Make sure your domain is relevant to the product you are promoting. Now you will need to create short videos that will go hand and hand with your product. You can create a slide show or even download some existing videos from YouTube an re-upload them. Next you will need to upload your videos. The key here is to use creative and catchy titles for your videos. This will attract visitors. When writing your description be sure to be as descriptive as possible. Do the same when creating your video tags (keywords). The most important thing is to place your affiliate link in the description with a clear call to action. Rinse and repeat

Guys, this is a great way to use YouTube to put some money in your bank account. Just be determined and consistent.

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Ways to Help a Small Business Grow Through Web Videos

Video production has become key for the promotion and success of a small business. With the implementation of a web video onto a company site it gives the company a competitive edge over other businesses that do not have web videos. Not only do the web videos provide an immediate buy in, but they also give inside knowledge about the company and their services. This establishes a sense of customer service and a greater reach to a wider audience. The greater the audience leads to a better increase in sales for the company. Small businesses need to take the plunge and adapt web videos onto their websites.

Since Google is the largest search engine and YouTube is the second largest, having unique search engine optimization (SEO) keywords is essential. When searching for a business of the same status, more often than not web videos pop up within the first few results. Not only will the right keywords link to the page, but more importantly to the video result. The video result will be selected over the text result instantly. Watching a clip of a few minutes is more beneficial than scanning over a few words in a text. Using unique and right search engine optimization keywords will correlate with the small business site gaining the attention of new visitors.

With the implementation of the right search engine optimization keywords, a search will generate traffic to the small business page. The more traffic that is generated the more the page will come up in a search for similar topics. Posting videos to the homepage and other pages of a site helps limit the search and circulates around the video ultimately generating traffic. Generating the right amount of traffic will aid in a video becoming viral, a rare accomplishment.

Exposing a web video to a site will stimulate the social aspect of video production. Sharing, commenting, and linking to other networks, friends, and followers will produce discussion and opinions about the video. This opens up the opportunity for the social communities to build and develop through the videos and video production. Video production companies offer the access for the communities to become social and generate a buzz about the web videos. In the end, the business is being discussed and exposed which is the primary goal of a web video.

Because the use of web videos generates so much buzz about the company, it leads to a much more engaged audience. Creating a video that sparks the viewers interest sets off the pace of the video. The initial stimulation of the video will maintain the viewers' attention which will convey their message more easily and efficiently. This tactic will broaden the audience drawing in more and more people will be search and view the video. Once on the page due to the video, navigation will be much more enjoyable. The audience will respond even more with the use of testimonials, press, and exposure of the company. Proof that the company is legitimate is what the viewers are looking for. Adding that factor to the page will offer credibility and will reassure the viewer of their choice to stay on the page.

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