Monday, December 3, 2012

Using Flickr and Creative Commons in Your YouTube Videos


Let's face it. Everyone is making videos now, including your competition! However, most of them are using the standard elements and design features that are included in such programs like PowerPoint, Keynote, even Animoto and others. In order to stay ahead of the competition, you need to differentiate and be creatively professional in your YouTube video marketing. One of the ways you can do that is by using the photographic content available to you at Flickr.

Flickr's Creative Commons licensing allows video producers (and others) to use photographs uploaded by the Flickr community. Now it's true a lot of the photos may not be worthy on a quality scale, but many of them are, and there are a lot to choose from. In the video below, the photos uploaded with a simple attribution license numbered over 33 million!

Using the attribution license in the Creative Commons section requires you to identify your source. Since we can't really put links in YouTube videos, I would suggest leaving a black screen at the end showing the credits with the name of the photo and the uploader's ID on Flickr. Just 8-10 seconds would be fine.

Scanning just a few of the searched I did, there were quality photos available for virtually any kind of niche. You can use these photos in screenflow by creating a unique background, and as a result create some really powerful statements when combined with short titles or sentences. I could see someone creating an entire video using these photos, going from one to another while having an audio and music track in the background. Now that's not what I would use them for, but they would beat the pants off so many of those article-to-video software products.

I would also point put that there is a National Archive on Flickr as well, where you can search millions of additional vintage photos, many of which have no license requirements at all due to unknown sources. Many are poor quality, but with a little Photoshop or Keynote manipulation combined with a little creativity these can be useful as well.

What I would use these types of photos for in my screenflow video productions is to compliment my screencasts and keynote presentations with some striking images to bring home a point. You could also use them to introduce your video, and/or transition to another section or subject. However you choose to use such photographs can certainly open up you thought process to exploring new ways to get your ideas across, as well as elevate your screenflow productions so as to be seen as a leader in your niche.

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