jRo6Ujdmu1gd3tzmnL046ijBMlLnhqQ: December 2012

Monday, December 3, 2012

The Ultimate YouTube Marketing Strategy

I won't waste any time on an intro. This is your definitive guide to a YouTube Marketing Strategy.

Content

Good content comes before anything else, but this doesn't necessarily require a big budget. What causes a video to go viral deserves a post of its own, but these attributes generally help.

- Countdowns - People love a good countdown. - Unpolished - Many things that go viral are unpolished and give the audience the sense that they are seeing something that they aren't normally "supposed" to see. In short, viral videos are authentic. - Controversy - Viral videos tend to jump into the middle of a controversy where both sides are highly credible and relevant. - Humor - Be funny. Enough said. - Cuteness - There's a reason cats have taken over the internet.

Obviously, not all of these elements make sense for every site. Learn the lessons taught by these attributes and use the same logic to craft content that's more likely to be shared.

Networking

Try to build reputations other influential YouTube profiles as much as possible. Leave comments, respond to feedback, and send messages. Befriend them and you will create a relationship that can later be leveraged. Step outside of YouTube and connect with influential bloggers, tweeters, and Facebook pages.

Distribution

Submit your videos to social bookmarking sites like Reddit, StumbleUpon, and Digg. Take care to learn the nuances of these sites and make sure that you are submitting in the right place.

Share your videos with influential tweeters, bloggers, and Facebook personalities, preferably after having built a relationship first. Submit the videos to open Facebook communities as well as your own Facebook page.

Obviously, post the video to your blog. Promote the blog post the same way you would any other.

SEO Benefit

Use your YouTube distribution system to send links back to your site. Edit the embed code to include a link to your website or a specific page on your site, including your target keyword if it's possible to do so in a way that isn't awkward. Make sure that the video is set to be publicly viewable. Use the keyword in the title and file name of the video and the description.

Focus exclusively on one keyword, no stuffing. Include a transcript so that the content of the video is indexed. Encourage people to share the video using the embed code in order to get more links to your site and your YouTube page. The stronger the video page becomes, the more the link from that page back to your site will count.

Advertising

Depending on your goals, it may be worth it to seed the videos with traffic from advertisements to get the ball rolling. This can be especially helpful if you market the video through ads on Reddit, StumbleUpon, and Facebook.

The Goal

The point of all this shouldn't be to generate immediate sales. Instead, it should be to accumulate an audience of followers interested in hearing more from you. A loyal audience is a powerful tool that can be leveraged in the future for sales, increased visibility, and reputation.

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Marketing Video - A Fastest Way to Increase Online Sales

Marketing a product through videos has become more common today. Marketing videos are short, informative and convincing. They are made to suit the specific marketing and promotional requirements of a business. They can be of several types, ranging from instructional to training to promotion based. Such videos popularize a product faster than any other medium. They give an identity to a business and make them stand out from their competitors.

Businesses have today realized the importance of adding a marketing video to their online portfolio. Not only it can increase their sales, but also increases the lead conversions significantly. Services of professional video production companies are much sought after these days. Being professional, they give a creative and competitive edge to any business looking to have a marketing video.

The following points are to be considered while choosing a professional video production company. Keeping following factors in mind would help in choosing a good professional video production company.

Work Force: A professional company will always have a battery of experienced and professionally qualified team. It makes sense to check out about the people who form the work force of a company. A genuine company will be more willing to reveal this.

Past work: It's very important to see a sample of the work done by a company. You can look if they have tackled a variety of projects for a variety of clients. All companies now showcase their work through their videos. Anyone can go through them. Such videos gives an insight about the fashion in which they work. In total, a video sample will help you in choosing a best among the rest.

Written Agreement: Before choosing a company, make sure that you have decided about your expectations from the company. This will help you in having everything in writing from the company. Also check the terms and conditions that a company has laid for its customers.

Testimonials: Testimonials are the quickest way to know the public opinion about a company. Going through various testimonials can seriously help you in turning your decision either way.

Costs and time: It makes sense to choose a company which delivers your product at your price. At the same time it's also advisable to look into their viewpoint, because at times a company offers more for a slightly higher sum. Plus, do check that the price you are paying is inclusive of every incidental costs, such as taxes etc. Also make sure that they also respect the period by which you want your video to be delivered to you.

Client list: There is no doubt that an impressive client list always distinguishes a good company from not so good ones. If a company has served a global entity, it only works in your favour.

Post production services: A new company may not match the post production services as provided by an already established company. So, it's important to go in for a company who is fully cooperating towards post production services.

Awards and recognitions: An award and recognition obtained by a company tells about the trust it has generated over the years.

In short, choose a company which caters to the specific requirements and has the past records to prove it.

Things to Know When Hiring a Video Marketing Company

Before you are able to take advantage of the emergent promotional strategy that is web video marketing, first you will need to be able to produce the highest quality videos possible in order to reach the widest prospective audience. To do this successfully, there are a number of steps you will need to follow to ensure that your video is the best that it can be.

First, seek out expert help. With the recent growth in affordable, point-and-shoot camcorders and novice-friendly editing software, it seems as though just about everyone believes they can be expert filmmakers nowadays. While these amateur efforts may be alright for some, when it comes to marketing your company, a truly professional understanding of video production is essential. Therefore you will need to hire a professional video production company who know the ins and outs of the video marketing field and can help you create the best possible videos for your company. A substandard video will get you nowhere. On the other hand, a high quality production will effectively draw in viewers, motivate them to use your company's products and services, and inspire them to share your video. By going the professional route you will be saving both time and money, as well as ensuring that you get the best results possible.

When seeking the ideal video marketing company for your needs, there are a few key factors that you will want to look for. The most important thing you will want to make sure of is that the marketing team is willing to work with you through each step of the production and marketing process; remember that this is your video and that any decisions that need to be made are ultimately yours. That being said, you are hiring this company because they are professionals and therefore have an expert knowledge of video production and marketing, so any advice they give you should be taken into consideration. When assessing a company, make sure that they offer script writing services, have all the necessary equipment for production, and are able to show you some high quality examples of their work.

Before moving into video production, you will want to make sure that once the video has been produced that the trademark belongs to you. You will also want to begin by coming to an agreement on a deadline for the completion of your video. Next, you will need to write out a production brief or summary for your video. This will outline the project, list the crucial points that need to be addressed, and describe any specifications you may have regarding the video. From this, the marketing team will then be able to create a suitable script to work from. A good script will be able to capture the audience's attention in a matter of seconds, will outline the important benefits of your products and services, and will finally call the viewer to take action. The script is the cornerstone of your video, so make sure that it meets all of your requirements before moving into the production phase.

In following these simple guidelines you will be able to choose the most suitable video production company to meet your needs. With the right team of experts behind you, you will be helping to ensure that your company's web videos are as high quality as possible and will therefore be able to effectively market your products and services to the widest possible audience.

Using Flickr and Creative Commons in Your YouTube Videos

Let's face it. Everyone is making videos now, including your competition! However, most of them are using the standard elements and design features that are included in such programs like PowerPoint, Keynote, even Animoto and others. In order to stay ahead of the competition, you need to differentiate and be creatively professional in your YouTube video marketing. One of the ways you can do that is by using the photographic content available to you at Flickr.

Flickr's Creative Commons licensing allows video producers (and others) to use photographs uploaded by the Flickr community. Now it's true a lot of the photos may not be worthy on a quality scale, but many of them are, and there are a lot to choose from. In the video below, the photos uploaded with a simple attribution license numbered over 33 million!

Using the attribution license in the Creative Commons section requires you to identify your source. Since we can't really put links in YouTube videos, I would suggest leaving a black screen at the end showing the credits with the name of the photo and the uploader's ID on Flickr. Just 8-10 seconds would be fine.

Scanning just a few of the searched I did, there were quality photos available for virtually any kind of niche. You can use these photos in screenflow by creating a unique background, and as a result create some really powerful statements when combined with short titles or sentences. I could see someone creating an entire video using these photos, going from one to another while having an audio and music track in the background. Now that's not what I would use them for, but they would beat the pants off so many of those article-to-video software products.

I would also point put that there is a National Archive on Flickr as well, where you can search millions of additional vintage photos, many of which have no license requirements at all due to unknown sources. Many are poor quality, but with a little Photoshop or Keynote manipulation combined with a little creativity these can be useful as well.

What I would use these types of photos for in my screenflow video productions is to compliment my screencasts and keynote presentations with some striking images to bring home a point. You could also use them to introduce your video, and/or transition to another section or subject. However you choose to use such photographs can certainly open up you thought process to exploring new ways to get your ideas across, as well as elevate your screenflow productions so as to be seen as a leader in your niche.

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10 Elements in Creating a Promotional Web Video

1. Equipment: You will need a high quality camera. The Kodak Z1 HD and the Flip Video Camcorder are both excellent choices. They are small, can record hours of HD and are affordable only running at about $250. You can plug them in easily and they come with video editing software that will help you get set up.

2. Relax: You will be able to film hours of footage so you will have time to get comfortable and relax in the process. Highlight your key information and refer to it. Also take the time to talk to consumers and potential sales leads about your product. When you are able to do this genuinely, it will help you relax and will you are being recorded.

3. Be Concise: You will need to be brief. In less than five minutes you must be able to present who you are, what you do, and what you are offering them. The most ideal length of time is about a minute and a half and keeps in mind you have about eight to ten seconds to capture their attention.

4. Call to Action: After you get your audience's attention and they watch the video, you must end with a call to action. Your viewer needs to be told what to do to get more information or purchase the product or they simply will not do so.

5. Be Obvious: Place your video in the center of the page in order to get it viewed. A video that is embedded too deep within the page has less chance of getting read.

6. Click to Play or Automatic Play: When you upload your web video to your site, you must choose if you want to have your video start playing when someone reaches your site or whether you want them to choose to view. Find out which one will be more advantageous for your product. If you are offering a "one-off" where someone would only have to click once in order to purchase the product, a video that starts automatically would be beneficial, but if you're wanting your client to return frequently, this could get annoying.

7. Place your URL at the End: Placing your URL at the end is a way to boost your visibility on the web. This is especially true if you uploaded to YouTube. You will need to position this in the middle with large font in order to gain the most effect.

8. Publish to Several Sites Simultaneously: Use a web tool such as Traffic Geyser to upload your video to several sites at once. This will save you time in the end because you won't have to go to every site and upload your video. There are also free tools such as TubeMogul that can help you monitor how many views and feedback on your videos.

9. Have a Proper Title: Generate key words for your video and use them for a title. By doing this, you will increase your chances of showing up when someone puts specific words in a search engine.

10. Film Alternatives: If you are unsure of filming but want to have a video, there is an alternative choice. There is an application that will let you convert PowerPoint into video.

Effectively Combine Social Media and Your Web Videos to Promote Your Product

When you are a business selling a product that has competitors, you risk be overshadowed and lost in the shuffle. You need a way to rise above the crowd and show that you may have a product that someone else does, but you have something special to offer them or a unique perspective on the product. The internet has a vast scope of opportunity to afford a business if you know how to navigate through this territory.

An innovative and effective way to market your product online is through the use of web video. Web video provides you with the ability to explore various ways to market your product besides using text on a webpage. The demographic of people that watch videos has spread all over the world with internet devices being less costly and so widely used. People watch videos as a source of entertainment and information. Sites like YouTube and Facebook then make it possible for the audience to share these videos and to further your span of business.

There are two important elements when it comes to creating a successful web video. This is, how they are going to be used, and how do they look. Employ a professional video productions company when it comes to the task of producing a web video. It will eliminate the headache of potentially wasting time and money if you consider taking this upon yourself.

Now you're asking, "How do I use social media networking sites to effectively spread and market my material?" First you are going to have to post your video on all of the social media networks that you use. Start with Facebook, Twitter and YouTube. These are the most used social media outlets around and it will ensure that you reach a larger range of people. Invite your viewers to comment and share your video. Ask for feedback regarding whether the video was useful or entertaining. Also you want to strive for the elusive viral video. These are phenomenon's that circle the web and gain insane amount of views. It's hard to determine the elements that create a viral video but staying safe with a boring video will capture no one's attention.

Videos are the most shared content on the web. An internet user is five times more likely to share your web video content, than any text content you could release. Your company or product cannot afford to ignore such statistics, when the solution poses a great deal of benefits that can launch you into success.

Combine video and social media networks in order to maximize the promotion of your business, product or service online. Even with just one video, you will be able to reach billions of people all over the world. YouTube alone gets about 3 billion hits per day. This is even without the amount of video shares and re-tweets that a video can get through other social networking sites. You company needs to capitalize on these numbers and grab a slice of the web video promotion through social media pie.

Why Do You Need a Video on Your Site? The Potential of Video Marketing

If you happen to own a website, it is just a must that you make it not just informative, but at the same time entertaining. Of course, you have all the means to come up with creative designs, but even with quirky site layouts and add-ons, your pages may still look somewhat boring. Given this predicament, what else can you do to keep your site alive and engaging?

In case you haven't noticed yet, a simple video can actually change the way your website works. It can take your business to a whole new level, and it will only be a matter of time before you see conversions coming in.

There are many benefits a video can provide to your website, and it not just makes your business popular across the web; you also get to boost your PR with less effort and money spent.

The Video Says It All

Are you having trouble conveying your message to your target audiences? Do you find your content too tad boring? If so, then it's time to hit the camera and talk right in front of your visitors and educate them about your business. A video clip helps make your sales pitch more believable, as your viewers are able to see the person behind the write-ups. By seeing you, and hearing what you are saying, more people would be more enticed to do business with you because they think that you are someone they can trust.

Get Them Excited

Aside from using it to introduce your business, a video can likewise serve as your medium to take your offers to greater heights. In this case, you don't have to face the audience, but rather provide them with eye candy that they will enjoy watching. These may come in the form of flashy presentations, animation, or music clips, which viewers will get hooked at. You can even make a series of videos that you can post on a scheduled basis, so that your visitors will find more reason to come back to your site.

Drive Incoming Traffic

Videos, just like other forms of content, can be used for site optimization purposes. Yes, by using the right keywords for descriptions and meta-tags, your video can boost incoming traffic through hits and organic visits. They are also indexed by Google, thus you can design them in such a way that they can be properly recognized and positioned in favorable page rankings. You can likewise embed your videos on other sites, such as social media platforms.

Launching a video on your site may require investment, but as compared to other forms of marketing, the costs are not as expensive as expected. If you happen to have an eye for filmmaking, then you may start taking clips on your own then add the necessary music and design later. The bottom line is, through a video, you are able to reach out to your audiences faster and better and convert them from viewers into customers within a very short period of time.

The Importance of Positivity in Viral Videos

Viral videos are everywhere, even on the news. They cover a wide variety of content, but they are usually emotionally charged. Studies have shown that viral content is actually somewhat predictable in nature because it is not, to the surprise of many, entirely random or accidental. Viral videos can be engineered, especially by skilled video production companies.

So how do we begin to create a viral video? It's best to start with a positive overall emotional content. Virality is largely based on emotional action responses, which cause us to feel strongly that we should share content. Happiness, awe, shock, anxiety, and anger provide us with some of the strongest desires to act, which translates to online sharing and redistribution.

What We Share Reflects on Us

The videos we share tend to reflect something about ourselves, and on a subconscious level, everyone understands that. By sharing positive, heartwarming videos, we present ourselves to others as upbeat, happy, caring people who want others to feel good about themselves or the world. Positive videos are statistically a larger portion of the viral market, especially if you include videos about babies and animals.

Negative videos cause us to feel poorly about ourselves and reflect poorly on us when we share them, which is why negative videos have a more difficult time going viral than positive ones. The only "negative" videos that do manage to go viral produce a strong "action" response: usually anger, shock or anxiety. We feel a strong urge to have others help us or support us in these scenarios, which causes sharing.

The Importance of Product Perception

Since strong emotional response is the best way to get your video shared, you have two options as a company: you can go positive or negative. Going positive for your viral video will do several things for you, including engineering a positive association with your company or product. A more negative campaign, however, can turn on you, thanks to involuntary association: human psychology generally reassigns negative attributes to their source instead of to their target. Instead of accidentally creating negative sentiments for your company with a derogatory viral video, play it safe and have your viral video be one with a positive message.

How to Use This Information

You can use this knowledge to have powerful viral videos created for your product. When creating video content for social media distribution, keep the overall emotional sentiment of the content in mind. Your videos will have a significantly better distribution rate if they are positive and upbeat. This can be difficult to do with many products or services, so you should consider consulting with a professional video production company to create the best possible emotional content for your video. Even simple changes can help to create a more positive atmosphere for your video, and a talented video production company will have the aptitude to properly craft your video to embrace every possible opportunity.

Choosing The Best Marketing Strategy By Employing Video Marketing

Video marketing is a strategy that is helping many businesses reach out to their target clients very easily. It is not a very new concept, since it has been around for a long time, but it is adapting new ways of reaching out to potential clients. The world is growing at a fast speed especially when it comes to technology.

Simply put, video marketing is a way of reaching out to many possible clients since it is currently the most viable way of communication. The restrictions of the number of people who can access videos are no longer limited to television. Many appliances, gadgets and technology platforms help to expose videos to clients such as iPods, tablets, phones, computers and others. This makes a well-done video go viral in a short time, hence reaching billions of people with little or no effort from the marketer.

Reasons why video marketing go viral

People are adapting to watching videos as opposed to reading. If a product needs an explanation on how to use, people will like to see it on a video as opposed to reading about it. Therefore, products that are marketed using videos attract a bigger audience and the response is positive.

When a product is marketed with the use of a professionally done video, it rises to a higher rank. This is because the audience will judge the quality of the video and relate it to the product. If the video is good, it spreads around fast and he more views it gets, the credibility increases hence branding the product.

There is no limit to where the video can be viewed. Digital sharing has become a fad in the current world and the world of video marketing is on an escalating growth path. This makes videos go viral especially when they are shared through the social networking platforms. Once the marketer is able to make a connection via social networks, there is no limit to how far the videos can spread.

Effective viral effects of video marketing

The effects of viral video marketing can be felt all around the marketing industry since video marketing is quickly taking over the industry. Just think about the recent 'Kony' example. Over the past few years, video industry has grown exponentially. There is a rise of many types and qualities of videos that did not exist before. The art of making videos is becoming interesting by the day. You can now watch videos in HD or 3D and you can compress big videos to fit in a small space medium.

Due to the growth of video marketing, there are platforms that have come up to aid in the spreading of such videos. Such websites as YouTube and other social networking sites have become vigilant in helping videos go viral. The Internet has become the epitome of marketing where every marketer is fighting to have a share. Videos have evolved and included many views to them so that they can spread as much awareness to them as possible. They are now more interesting that before, more educative, captivating and they have improved in quality as well.

Web Video: Your Businesses Potential for Growth

In case you aren't convinced that web video marketing hasn't made itself relevant in recent years, statistics on YouTube state that this site receives about three billion plus daily video views, more than forty-eight hours of video content uploaded each minute for a total of eight year's worth of videos being added each day, and it comes only second to its owner company, Google, as the most prominent search engine in the world. Now, YouTube and various other video hosting sites are now having their content indexed by Google. The top results on any given web search are now going to be those with relevant video content as opposed to text based results now as a result of the index. So, unless a company wants to be buried in a slew of search results, they are going to have to offer up some web video content.

Another great advantage of YouTube is in the capacity of the viewers to able to like, comment on, and to even share their favorite content, giving the site an interactive capability that is advantageous both to the viewer and the content's uploaded. Once it is on YouTube, it can then be shared and distributed through countless other social media outlets such as Facebook, Twitter and LinkedIn. It is this sharing ability that can spread and lead to a viral video status that is achieved, and thus millions of views and reaching vast audiences through popularity.If a business can achieve viral status as a part of their marketing campaign this can mean limitless exposure and development for their company, which can be similarly beneficial for small, local businesses as it can be for a large corporation. Potential clients both far and wide are given entirely new means of locating and learning about an organization and its products and services through the use of web videos. Web video marketing opens doors that would otherwise be impossible to achieve for some businesses, given the push in today's business world to achieve an international statues. The added bonus? This all can be achieved at a small cost.

If you are looking to gain a drastic edge over your competition, developing a video that can help give the viewer a better sense of the company and what it has to offer. This can be achieved through a number of ways. One way some videos achieve this is to create a human connection with the viewer by introducing members of the organization to them as to put of face to the name and also developing a bond with the client. How-to videos demonstrate products as means to promote services and build confidence. Any sort of video can be used to draw in viewers to promote traffic, boost sales and help produce a long lasting client relationship. With the explosion of web videos for entertainment purposes, the effectiveness of video as a marketing tool cannot be denied.Companies that fail to hop on the web video boat will be sorely disappointed when they see all the limitless opportunities they failed to miss out on.

How You Can Start Making Money Online Using Nothing But YouTube

In a time when many people are at a point in their life where they are looking for real ways to bring in some more money there is no greater opportunity then now to use one of the most popular sites on the internet to cash in and start earning some real money. The site that I'm referring to is the very popular and highly visited YouTube.

I know when you think of YouTube you think of watching videos or maybe even uploading some of your own but did you know that they're are people making some serious money online using nothing but this site? If you didn't know let me be the one to inform you that what you just read is absolutely true. So now you're probably thinking, how?

To be honest with you there are many ways that you can make money from YouTube and in this article I am going to share with you one of the most popular ways to do so. All you will need for this method is a free movie editing software such as Windows Movie Maker, a product to promote and a little bit of drive.

Follow these steps and you will be well on your way to making some money online using nothing but YouTube.

Find a product to become an affiliate of. One of the best places to find one is ClickBank. They have thousands of products to choose from. Just pick one that interest you and that you feel comfortable promoting. Once you have your product to promote you will need to shorten your affiliate link to make it look more appealing to potential buyers. You can do this by going to tinyurl.com or bit.ly. It would really be beneficial to buy a cheap domain name and forward it to your affiliate page. Make sure your domain is relevant to the product you are promoting. Now you will need to create short videos that will go hand and hand with your product. You can create a slide show or even download some existing videos from YouTube an re-upload them. Next you will need to upload your videos. The key here is to use creative and catchy titles for your videos. This will attract visitors. When writing your description be sure to be as descriptive as possible. Do the same when creating your video tags (keywords). The most important thing is to place your affiliate link in the description with a clear call to action. Rinse and repeat

Guys, this is a great way to use YouTube to put some money in your bank account. Just be determined and consistent.

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Ways to Help a Small Business Grow Through Web Videos

Video production has become key for the promotion and success of a small business. With the implementation of a web video onto a company site it gives the company a competitive edge over other businesses that do not have web videos. Not only do the web videos provide an immediate buy in, but they also give inside knowledge about the company and their services. This establishes a sense of customer service and a greater reach to a wider audience. The greater the audience leads to a better increase in sales for the company. Small businesses need to take the plunge and adapt web videos onto their websites.

Since Google is the largest search engine and YouTube is the second largest, having unique search engine optimization (SEO) keywords is essential. When searching for a business of the same status, more often than not web videos pop up within the first few results. Not only will the right keywords link to the page, but more importantly to the video result. The video result will be selected over the text result instantly. Watching a clip of a few minutes is more beneficial than scanning over a few words in a text. Using unique and right search engine optimization keywords will correlate with the small business site gaining the attention of new visitors.

With the implementation of the right search engine optimization keywords, a search will generate traffic to the small business page. The more traffic that is generated the more the page will come up in a search for similar topics. Posting videos to the homepage and other pages of a site helps limit the search and circulates around the video ultimately generating traffic. Generating the right amount of traffic will aid in a video becoming viral, a rare accomplishment.

Exposing a web video to a site will stimulate the social aspect of video production. Sharing, commenting, and linking to other networks, friends, and followers will produce discussion and opinions about the video. This opens up the opportunity for the social communities to build and develop through the videos and video production. Video production companies offer the access for the communities to become social and generate a buzz about the web videos. In the end, the business is being discussed and exposed which is the primary goal of a web video.

Because the use of web videos generates so much buzz about the company, it leads to a much more engaged audience. Creating a video that sparks the viewers interest sets off the pace of the video. The initial stimulation of the video will maintain the viewers' attention which will convey their message more easily and efficiently. This tactic will broaden the audience drawing in more and more people will be search and view the video. Once on the page due to the video, navigation will be much more enjoyable. The audience will respond even more with the use of testimonials, press, and exposure of the company. Proof that the company is legitimate is what the viewers are looking for. Adding that factor to the page will offer credibility and will reassure the viewer of their choice to stay on the page.

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Facebook Photos and Analytics

Once you have established a Facebook page for your company and developed it to its fullest capability, target other aspects to gain a broader outlook and audience base. Every single aspect of your page should be used, including photos. The photo section is a huge part of your page. With a compilation of photos, you are giving your company a face and essentially humanizing your company. The viewers are able to see who is a part of your company and who has what role. In a sense, this provides the viewers with a bit of inside knowledge that is better understood through a picture. A picture does portray a thousand words making it worth the while to post pictures to your page.

Start posting photos immediately. It is necessary to establish a good background of photos in order for the viewer to see what is currently going on and what has previously gone on as well. Post a variety of photos, not just from one event. When posting photos, if it pertains, tag real individuals in the photos to gain a new audience base. It will attract others to see what is occurring on your page and what your page has to offer. Share various pictures from a local meet up, event, or conference. Add a caption to your pictures indicating where it was, who is in the picture, and what was happening in the photo. To make this area fun and exciting, post a mystery photo or host a caption contest among your audience to stir engagement and generate a discussion. Community involvement is essential for keeping a well established audience base. Also, post pictures of a product and write an enticing caption to follow it. Provide your community with an opportunity to add their commentary by comparing and contrasting two different products in a photo. Whatever method you decide to use in the photo section, make sure it involves your audience and is relevant to your business.

In regards to analytics, there are a few tips to take into consideration. First, celebrate all major holidays by posting a status or photo with a caption that pertains to that holiday. Involve your community with the holiday by wishing them all a great holiday. Target holidays of all religions and nationalities to cover your audience base. Facebook has a tool called feedback metric that measures which statuses receive the highest percentage. Use this tool to get a sense of what your audience is responding to the most. Keep posting statuses that are relevant to this percentage to get the audience as involved as possible. Also, implement UTM codes to the links that you have posted on Facebook. Adding these codes will allow you to track the various leads that are being generated from your page. This is the type of information that you want to know about your Facebook page. Try to blend it with web videos and checkout web video production today. Figuring out what your audience is responding to what is coming from your posts is crucial for the success of your page. Keep all of your information fresh and current and keep your audience engaged.

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The Growing Trend of Online Video Marketing - Part 3

Above all else an Online Video Marketing campaign has to be inspiring and offer something to the audience that you're looking to target. Consumers want to be given an incentive to choose your business product or service ahead of what your competitors have to offer.

Here are some ideas that can help you on your way:

#1 - Construct your video in a way that educates

Be as transparent as you can about your business product or service, in particular highlight the unique features and the benefits of your product or service and demonstrate them within the video. Keep it short, but make it effective because educating your target audience is the first-step to captivating them and generating an interest in your product or service. The key here is to make your client want to learn more.

#2 - Follow up the education process by answering questions

It's not uncommon for consumers to ask questions and there are always common questions that come up more than others, so be sure to answer these questions in your online marketing video.

You could compile a list of the most frequently asked questions about your business product or service and you could produce a series of videos answering each question. This would widen your online video marketing campaign and increase the longevity.

#3 - Focus on a particular product or service and do an online video marketing review

Identify one particular product or service within your business that would be of particular interest to your sector and do a review promoting the unique selling points.

#4 - Give something back and increase your client portfolio

You can produce an online marketing video purely with the intention of drawing information from your audience, but you would need to offer something in return. Offer a tutorial video, give away an ebook, produce an article (tips and 'how to' articles are always well received), offer a free consultation. Whatever it is, make sure it is the best you have to offer, as you can't put a price on building customer rapport and growing your client list.

#5 - Produce a video that highlights your success stories as a business

Showing a target audience, via an online marketing video, the results of what your product or service has achieved gives your business credibility. This is where online video marketing is hugely beneficial because if a client can see it, they will quite often believe it!

Ways to Make Money Online on YouTube

YouTube is one of the most popular websites in the world. If you want to supplement your income, there are a number of ways to make money online by using YouTube. Webmasters and bloggers use this site to generate leads for their online business. Millions of other people earn money by monetizing their videos.

Joining the YouTube Partner Program is a great way to earn money from your videos. This program provides content creators with tools to build their audience, improve their skills, and receive payments from advertisements. In order to become a partner, you need to associate an AdSense account with your YouTube account. The YouTube Partner Program allows you to display ads on your videos. As a partner, you will earn a percentage of the revenue generated by clicks on those ads.

Those who join this program are featured on YouTube's homepage. They also receive access to a number of features, including branded channel options and higher quality videos. If you are already uploading content on a regular basis, you can apply to become a partner.

You can also make money on YouTube by joining their Individual Video Partnership (IVP) program. This program is designed foe power users who upload creative content regularly and get a lot of views. In order to monetize your videos, you must provide content that is advertiser-friendly and complies with YouTube's Terms of Service. Hundreds of partners are making thousands of dollars a month.

Affiliate marketers can use YouTube to make their own product reviews and how-to guide videos. If you are promoting a weight loss diet, you can upload a series of videos talking about the benefits of the diet. YouTube allows users to display affiliate links in the description section of their videos. If you create engaging content, people will click on your affiliate links and visit your sales page.

If you have a website or blog, you can use YouTube to promote your online business. Video marketing is a great way to gain exposure for your business and send your message to a wide audience. Uploading videos about your products and services on YouTube will help you get organic traffic and become an authority in your niche.

Whether you want to earn money from advertisements or affiliate links, you need to add high quality content in order to get started. Try to make each video better than the last. Share your videos on Facebook and Twitter. The more frequently you upload content, the better. Use a watermark on your videos with your logo in order to build your personal brand and prevent plagiarism.

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