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Monday, December 3, 2012

The Ultimate YouTube Marketing Strategy

I won't waste any time on an intro. This is your definitive guide to a YouTube Marketing Strategy.

Content

Good content comes before anything else, but this doesn't necessarily require a big budget. What causes a video to go viral deserves a post of its own, but these attributes generally help.

- Countdowns - People love a good countdown. - Unpolished - Many things that go viral are unpolished and give the audience the sense that they are seeing something that they aren't normally "supposed" to see. In short, viral videos are authentic. - Controversy - Viral videos tend to jump into the middle of a controversy where both sides are highly credible and relevant. - Humor - Be funny. Enough said. - Cuteness - There's a reason cats have taken over the internet.

Obviously, not all of these elements make sense for every site. Learn the lessons taught by these attributes and use the same logic to craft content that's more likely to be shared.

Networking

Try to build reputations other influential YouTube profiles as much as possible. Leave comments, respond to feedback, and send messages. Befriend them and you will create a relationship that can later be leveraged. Step outside of YouTube and connect with influential bloggers, tweeters, and Facebook pages.

Distribution

Submit your videos to social bookmarking sites like Reddit, StumbleUpon, and Digg. Take care to learn the nuances of these sites and make sure that you are submitting in the right place.

Share your videos with influential tweeters, bloggers, and Facebook personalities, preferably after having built a relationship first. Submit the videos to open Facebook communities as well as your own Facebook page.

Obviously, post the video to your blog. Promote the blog post the same way you would any other.

SEO Benefit

Use your YouTube distribution system to send links back to your site. Edit the embed code to include a link to your website or a specific page on your site, including your target keyword if it's possible to do so in a way that isn't awkward. Make sure that the video is set to be publicly viewable. Use the keyword in the title and file name of the video and the description.

Focus exclusively on one keyword, no stuffing. Include a transcript so that the content of the video is indexed. Encourage people to share the video using the embed code in order to get more links to your site and your YouTube page. The stronger the video page becomes, the more the link from that page back to your site will count.

Advertising

Depending on your goals, it may be worth it to seed the videos with traffic from advertisements to get the ball rolling. This can be especially helpful if you market the video through ads on Reddit, StumbleUpon, and Facebook.

The Goal

The point of all this shouldn't be to generate immediate sales. Instead, it should be to accumulate an audience of followers interested in hearing more from you. A loyal audience is a powerful tool that can be leveraged in the future for sales, increased visibility, and reputation.

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Marketing Video - A Fastest Way to Increase Online Sales

Marketing a product through videos has become more common today. Marketing videos are short, informative and convincing. They are made to suit the specific marketing and promotional requirements of a business. They can be of several types, ranging from instructional to training to promotion based. Such videos popularize a product faster than any other medium. They give an identity to a business and make them stand out from their competitors.

Businesses have today realized the importance of adding a marketing video to their online portfolio. Not only it can increase their sales, but also increases the lead conversions significantly. Services of professional video production companies are much sought after these days. Being professional, they give a creative and competitive edge to any business looking to have a marketing video.

The following points are to be considered while choosing a professional video production company. Keeping following factors in mind would help in choosing a good professional video production company.

Work Force: A professional company will always have a battery of experienced and professionally qualified team. It makes sense to check out about the people who form the work force of a company. A genuine company will be more willing to reveal this.

Past work: It's very important to see a sample of the work done by a company. You can look if they have tackled a variety of projects for a variety of clients. All companies now showcase their work through their videos. Anyone can go through them. Such videos gives an insight about the fashion in which they work. In total, a video sample will help you in choosing a best among the rest.

Written Agreement: Before choosing a company, make sure that you have decided about your expectations from the company. This will help you in having everything in writing from the company. Also check the terms and conditions that a company has laid for its customers.

Testimonials: Testimonials are the quickest way to know the public opinion about a company. Going through various testimonials can seriously help you in turning your decision either way.

Costs and time: It makes sense to choose a company which delivers your product at your price. At the same time it's also advisable to look into their viewpoint, because at times a company offers more for a slightly higher sum. Plus, do check that the price you are paying is inclusive of every incidental costs, such as taxes etc. Also make sure that they also respect the period by which you want your video to be delivered to you.

Client list: There is no doubt that an impressive client list always distinguishes a good company from not so good ones. If a company has served a global entity, it only works in your favour.

Post production services: A new company may not match the post production services as provided by an already established company. So, it's important to go in for a company who is fully cooperating towards post production services.

Awards and recognitions: An award and recognition obtained by a company tells about the trust it has generated over the years.

In short, choose a company which caters to the specific requirements and has the past records to prove it.

Things to Know When Hiring a Video Marketing Company

Before you are able to take advantage of the emergent promotional strategy that is web video marketing, first you will need to be able to produce the highest quality videos possible in order to reach the widest prospective audience. To do this successfully, there are a number of steps you will need to follow to ensure that your video is the best that it can be.

First, seek out expert help. With the recent growth in affordable, point-and-shoot camcorders and novice-friendly editing software, it seems as though just about everyone believes they can be expert filmmakers nowadays. While these amateur efforts may be alright for some, when it comes to marketing your company, a truly professional understanding of video production is essential. Therefore you will need to hire a professional video production company who know the ins and outs of the video marketing field and can help you create the best possible videos for your company. A substandard video will get you nowhere. On the other hand, a high quality production will effectively draw in viewers, motivate them to use your company's products and services, and inspire them to share your video. By going the professional route you will be saving both time and money, as well as ensuring that you get the best results possible.

When seeking the ideal video marketing company for your needs, there are a few key factors that you will want to look for. The most important thing you will want to make sure of is that the marketing team is willing to work with you through each step of the production and marketing process; remember that this is your video and that any decisions that need to be made are ultimately yours. That being said, you are hiring this company because they are professionals and therefore have an expert knowledge of video production and marketing, so any advice they give you should be taken into consideration. When assessing a company, make sure that they offer script writing services, have all the necessary equipment for production, and are able to show you some high quality examples of their work.

Before moving into video production, you will want to make sure that once the video has been produced that the trademark belongs to you. You will also want to begin by coming to an agreement on a deadline for the completion of your video. Next, you will need to write out a production brief or summary for your video. This will outline the project, list the crucial points that need to be addressed, and describe any specifications you may have regarding the video. From this, the marketing team will then be able to create a suitable script to work from. A good script will be able to capture the audience's attention in a matter of seconds, will outline the important benefits of your products and services, and will finally call the viewer to take action. The script is the cornerstone of your video, so make sure that it meets all of your requirements before moving into the production phase.

In following these simple guidelines you will be able to choose the most suitable video production company to meet your needs. With the right team of experts behind you, you will be helping to ensure that your company's web videos are as high quality as possible and will therefore be able to effectively market your products and services to the widest possible audience.

Using Flickr and Creative Commons in Your YouTube Videos

Let's face it. Everyone is making videos now, including your competition! However, most of them are using the standard elements and design features that are included in such programs like PowerPoint, Keynote, even Animoto and others. In order to stay ahead of the competition, you need to differentiate and be creatively professional in your YouTube video marketing. One of the ways you can do that is by using the photographic content available to you at Flickr.

Flickr's Creative Commons licensing allows video producers (and others) to use photographs uploaded by the Flickr community. Now it's true a lot of the photos may not be worthy on a quality scale, but many of them are, and there are a lot to choose from. In the video below, the photos uploaded with a simple attribution license numbered over 33 million!

Using the attribution license in the Creative Commons section requires you to identify your source. Since we can't really put links in YouTube videos, I would suggest leaving a black screen at the end showing the credits with the name of the photo and the uploader's ID on Flickr. Just 8-10 seconds would be fine.

Scanning just a few of the searched I did, there were quality photos available for virtually any kind of niche. You can use these photos in screenflow by creating a unique background, and as a result create some really powerful statements when combined with short titles or sentences. I could see someone creating an entire video using these photos, going from one to another while having an audio and music track in the background. Now that's not what I would use them for, but they would beat the pants off so many of those article-to-video software products.

I would also point put that there is a National Archive on Flickr as well, where you can search millions of additional vintage photos, many of which have no license requirements at all due to unknown sources. Many are poor quality, but with a little Photoshop or Keynote manipulation combined with a little creativity these can be useful as well.

What I would use these types of photos for in my screenflow video productions is to compliment my screencasts and keynote presentations with some striking images to bring home a point. You could also use them to introduce your video, and/or transition to another section or subject. However you choose to use such photographs can certainly open up you thought process to exploring new ways to get your ideas across, as well as elevate your screenflow productions so as to be seen as a leader in your niche.

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10 Elements in Creating a Promotional Web Video

1. Equipment: You will need a high quality camera. The Kodak Z1 HD and the Flip Video Camcorder are both excellent choices. They are small, can record hours of HD and are affordable only running at about $250. You can plug them in easily and they come with video editing software that will help you get set up.

2. Relax: You will be able to film hours of footage so you will have time to get comfortable and relax in the process. Highlight your key information and refer to it. Also take the time to talk to consumers and potential sales leads about your product. When you are able to do this genuinely, it will help you relax and will you are being recorded.

3. Be Concise: You will need to be brief. In less than five minutes you must be able to present who you are, what you do, and what you are offering them. The most ideal length of time is about a minute and a half and keeps in mind you have about eight to ten seconds to capture their attention.

4. Call to Action: After you get your audience's attention and they watch the video, you must end with a call to action. Your viewer needs to be told what to do to get more information or purchase the product or they simply will not do so.

5. Be Obvious: Place your video in the center of the page in order to get it viewed. A video that is embedded too deep within the page has less chance of getting read.

6. Click to Play or Automatic Play: When you upload your web video to your site, you must choose if you want to have your video start playing when someone reaches your site or whether you want them to choose to view. Find out which one will be more advantageous for your product. If you are offering a "one-off" where someone would only have to click once in order to purchase the product, a video that starts automatically would be beneficial, but if you're wanting your client to return frequently, this could get annoying.

7. Place your URL at the End: Placing your URL at the end is a way to boost your visibility on the web. This is especially true if you uploaded to YouTube. You will need to position this in the middle with large font in order to gain the most effect.

8. Publish to Several Sites Simultaneously: Use a web tool such as Traffic Geyser to upload your video to several sites at once. This will save you time in the end because you won't have to go to every site and upload your video. There are also free tools such as TubeMogul that can help you monitor how many views and feedback on your videos.

9. Have a Proper Title: Generate key words for your video and use them for a title. By doing this, you will increase your chances of showing up when someone puts specific words in a search engine.

10. Film Alternatives: If you are unsure of filming but want to have a video, there is an alternative choice. There is an application that will let you convert PowerPoint into video.

Effectively Combine Social Media and Your Web Videos to Promote Your Product

When you are a business selling a product that has competitors, you risk be overshadowed and lost in the shuffle. You need a way to rise above the crowd and show that you may have a product that someone else does, but you have something special to offer them or a unique perspective on the product. The internet has a vast scope of opportunity to afford a business if you know how to navigate through this territory.

An innovative and effective way to market your product online is through the use of web video. Web video provides you with the ability to explore various ways to market your product besides using text on a webpage. The demographic of people that watch videos has spread all over the world with internet devices being less costly and so widely used. People watch videos as a source of entertainment and information. Sites like YouTube and Facebook then make it possible for the audience to share these videos and to further your span of business.

There are two important elements when it comes to creating a successful web video. This is, how they are going to be used, and how do they look. Employ a professional video productions company when it comes to the task of producing a web video. It will eliminate the headache of potentially wasting time and money if you consider taking this upon yourself.

Now you're asking, "How do I use social media networking sites to effectively spread and market my material?" First you are going to have to post your video on all of the social media networks that you use. Start with Facebook, Twitter and YouTube. These are the most used social media outlets around and it will ensure that you reach a larger range of people. Invite your viewers to comment and share your video. Ask for feedback regarding whether the video was useful or entertaining. Also you want to strive for the elusive viral video. These are phenomenon's that circle the web and gain insane amount of views. It's hard to determine the elements that create a viral video but staying safe with a boring video will capture no one's attention.

Videos are the most shared content on the web. An internet user is five times more likely to share your web video content, than any text content you could release. Your company or product cannot afford to ignore such statistics, when the solution poses a great deal of benefits that can launch you into success.

Combine video and social media networks in order to maximize the promotion of your business, product or service online. Even with just one video, you will be able to reach billions of people all over the world. YouTube alone gets about 3 billion hits per day. This is even without the amount of video shares and re-tweets that a video can get through other social networking sites. You company needs to capitalize on these numbers and grab a slice of the web video promotion through social media pie.